Budgeting For Internet Marketing: Why You Need to Market Your Website
Business websites are without question a highly effective marketing medium. But to work they must be seen. They need visitors.
Failing to market your website online is like having a TV commercial produced but never showing it on TV. Or having flyers printed but not distributed. To do so would be a waste of money.
A common mistake is businesses spending their entire budget developing a website and then realizing the need for Internet marketing once they realize their website is not receiving any visitors.
No matter how great a website may be or how much money is spent on design and development, it will still be just one of millions competing for attention on the World Wide Web. The Internet is estimated to contain over 5 billion web pages, with about 7 million new pages added every day.
Effective Internet marketing will ensure your website gets found by your target customers.
When creating a budget for your website, consider more than just development costs. Basically there are 3 broad cost areas to budget for. These are:
1.The initial cost of developing the website;
2.Ongoing website maintenance and website hosting costs;
3.Ongoing Internet marketing of your website.
How much to budget will depend on your specific business requirements. Some, for example, allocate 40% of their budget on website development, 30% on maintenance/hosting and 30% on website promotion.
The key to successful business website planning is to budget not only for initial website development, but also for website maintenance and Internet marketing.
Related Reading: Stir Internet Marketing
To see recent Stir projects, and for more web design and marketing information, visit Stir's main website at www.Stir.ca
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