Internet Marketing Definitions of Terms
Internet Marketing
Internet Marketing refers to strategies and techniques applied on the Internet to support a company's overall online marketing objectives. Goals may include driving targeted visitors to a website to create a desired result such as purchasing a product, learning more about the company or requesting information.
Keywords
Keywords are the words (or word) a searcher enters into a search engine's search box. Also used to refer to the terms a search engine marketer hopes a particular page will be found for. Also called Search Terms.
Organic Listings
Organic Listings are listings that search engines do not sell (unlike paid listings). Instead, sites appear solely because a search engine has deemed it editorially important for them to be included, regardless of payment. Paid inclusion content is also often considered "organic" even though it is paid for. This is because that content usually appears intermixed with unpaid organic results.
Paid Listings
Paid Listings are listings that search engines sell to advertisers, usually through paid placement or paid inclusion programs. In contrast, organic listings are not sold. Paid listings typically appear in the right sidebar of the search results page, or sometimes above organic listings depending on the search engine.
Rank
Rank refers to how well a particular web page or web site is listed in a search engine results. For example, a web page about apples may be listed in response to a query for "apples." However, "rank" indicates where exactly it was listed -- be it on the first page of results, the second page or perhaps the 200th page. Alternatively, it might also be said to be ranked first among all results, or 12th, or 111th. Overall, saying a page is "listed" only means that it can be found within a search engine in response to a query, not that it necessarily ranks well for that query. Also called position.
Search Engine Marketing
The act of marketing a web site via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities.
Search Engine Optimization
The act of altering a web site so that it does well in the organic, crawler-based listings of search engines. In the past, Search Engine Optimization has also been used as a term for any type of search engine marketing activity, though now the term search engine marketing itself has taken over for this. Also called SEO.
Related Reading: Stir Internet Marketing
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